Scatter My Ashes At Bergdorf’s
Branding 101 tells us that we need to reinvent our brand to stay relevant. Enter the documentary era of glitz/glam, behind-the-scenes chatter and celebrity designers. We’re loving the double-dip of business and brand-savvy!
This Friday, Bergdorf Goodman debuts their much anticipated documentary: Scatter My Ashes At Bergdorf’s (by documentarian Matthew Miele). The glitzy trailer recalls the history and the elitism of an aesthetic known around the world as simply: Bergdorf’s.
If fashion had a home, this would be its address
About The Movie | It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Matthew Miele’s Scatter My Ashes at Bergdorf’s. The legend, the parties, the fashion idols, the windows, the women, the buyers and shoppers — and most of all, the quintessentially American dreams of New York’s high-fashion hot-spot – all come to life in an ode to a realm where creativity and commerce reign equally supreme. With a light touch, Miele explores not just the glamour but the passion behind the daily creation of this luxury mecca in a film as dynamic, lush and intimate as the store itself.